I set up a Twitter site for JCN without really knowing what I was going to use it for but watching what other people 'tweeted' and occasionally checking these tweets and the URLs in them the potential of Twitter became apparent. I have since been sending out regular updates on contents and early view online papers and highlighting papers and they are being picked up re-tweeted and we have had one request for papers from Nursing Times which they have featured. As I write (15 April 2011) JCN has over 200 followers and I have just established a site for Journal of Advanced Nursing (http://twitter.com/jadvnursing) which I will be editing from January 2012.
http://twitter.com/rwatson1955) which I find invaluable for breaking news but mostly amusing tweets from like-minded people who share my cyincal outlook on life - Private Eye and The Daily Mash - and those who hate homeopathy and nonsense like that. On my recent visit to Manlia where I addressed 760 nursing students I put my Twitter address on my slides and now many of them follow me and I can direct them to the JCN and JAN webpages.
I am just 'putting down a marker' here as I begin to realise the value of Twitter and am truly seeing its potential for 'viral' marketing of nursing journals. I'll be interested to hear from others and I'll re-visit this issue in due course.